Nursing in Style and Comfort!

Nursing covers don't have to be ugly or frumpy stiff pieces of fabric.  Consider wearing a simple nursing wrap or a nursing scarf.  These look just like your regular clothes but are big enough to help you breastfeed discreetly.   The nursing wrap shown features a cool "One Lucky Mother" tattoo inspired design on the back.  See...not frumpy at all!

Newly Designed BG Birthing Gowns have Arrived!

Our most popular hospital delivery gowns are back in stock and have been redesigned with even more thoughtful features.  The BG Birthingown has been updated to include deep side pockets with slits for easy fetal monitoring by healthcare professionals.  Now wires can easily be threaded through the gown, so no more tripping over tangled wires.  The soft birthing gowns wrap around the body and tie in the front to allow for a one size fits most gown.  Velcro tabs at the shoulders allow for easy nursing access.  These gorgeous delivery gowns come in 3 different colors, blush, blueberry pie and black, as well as a sassy leopard print.  Not only will these labor and delivery gowns help you to feel more comfortable during the birth process, but they can be worn after delivery for nursing and lounging.  Make sure to have one on hand before your due date!

Save 15% off of our entire stock of Annee Matthew Nursing and Maternity Wear! 

Now is the time to stock up on maternity clothes that do double duty as breastfeeding clothes!  Choose from our large selection of tops and dresses that will last your entire pregnancy and after. 

Spring Maternity Clothes Trends

Maternity clothing styles have evolved so much in the last few years.  Styles available now are runway inspired and many pieces are meant to last through pregnancy and beyond.  Modern moms want high quality, trendy styles that proudly show off their baby bump.  There have never been so many style options for new moms-to-be and navigating the new trends can sometimes seem daunting.  Maternity designers are taking a cue from the fashion magazines and interpreting the clothing for expectant moms.  The top emerging trends for 2012 include a mix of updated classic designs and edgy, “I can’t believe it’s maternity,” styles.

The top trends for 2012 are:

-          Maternity bikinis are meant to show off your bump and are gaining in popularity for pregnant moms.  The most popular styles feature wide waistbands that can be pulled up or down to show more or less of the belly.  Halter style bikini tops offer support for a growing bust-line.  Easier to fit than a standard maillot and way sexier than a maternity tankini, maternity bikinis are all the rage.  This trend can be attributed to the large number of celebrities being photographed on vacation proudly showing their growing bellies and looking great.

-          Strapless maxi dresses that are comfortable and flowing are a big trend for the warmer months.  Also dresses with ruffled hemlines, that take a cue from the romantic spring looks shown on the runways, are right on trend.  For cooler weather, wrap cardigans are perfect to pair with these breezy dresses.

-          Denim is always a mainstay and skinny jeans that stretch are here to stay because they make perfect layering pieces for tunics and long tanks.  The newest silhouette to emerge in maternity denim is wide legged jeans and sailor style jeans that perfectly enhance a pregnant mom’s shape.  The wide flared legs balance out a growing belly for a super flattering look.

-          Tribal, exotic and tie-dyed prints are big for 2012.  Whether done in a flowing tunic or a patterned dress, these will add unexpected flair to a maternity wardrobe.  Animal prints are also big and look great paired with brown, tan or camel for an updated safari look.

-          Delivery gowns are all the rage.  More and more women are shunning the standard issue hospital gowns and bringing their own chic gowns to deliver in.  The newest delivery gowns come in beautiful colors and prints and are made for nursing as well.  The gowns are designed to be hospital and birthing center friendly with openings for monitors, epidurals and IV cords.

-          Aquatic and oceanic colors are big this year.  This includes silvery pale grays, light aquas, sea foam greens as well as vibrant corals.  These colors look amazing on summer dresses, light as air halter tops and filmy tunic tops.  These colors pair beautifully with white and cream for an ethereal look.

-          Black is always a staple color in any woman’s maternity wardrobe for its slimming effects.  This year rock-n-roll and punk influences add an edge to basic black.  Grommets, studs and edgy graphics are updating tees and dresses for a fun and funky new look.  Tattoo inspired prints will also continue to be big with younger moms.

-          Graphic and novelty tees will continue to be favorites.  70’s style graphics look new and fresh paired with the trendy wide leg jeans and wedges for spring and summer.  Novelty tees are fun to wear, affordable and make great gifts.

-          Styles that are meant to be worn while pregnant and after for nursing will continue to gain popularity.  These designs offer a great value for new moms-to-be.  Women appreciate the versatility and long term wear ability of these before and after styles.  The newest designs feature hidden nursing openings and fabrics that stretch with a growing tummy, but also retain their shape for post-pregnancy wear.  More and more women are breastfeeding and clothes that allow them to do it in style and comfort are in high demand.

-          Eco-friendly fabrics continue to be a big seller.  Organic cotton and bamboo fabrics have come a long way.  Now available in a range of colors, besides the usual oatmeal, these fabrics give eco-conscious moms-to-be maternity and baby clothing options that are stylish while also being great for the environment.

Nowadays, women are not willing to forgo their sense of fashion while pregnant.  With all of the fashionable trendy maternity clothes available now, they don’t have to.  The newest maternity styles echo trends straight off the runways while also remaining flattering to a pregnant woman’s shape.   Women want to feel pretty, sexy and stylish during their pregnancy.  I believe that women want to celebrate this special time in their life and the newest trends in maternity clothing help them to feel special and beautiful.

Stylish Hospital Maternity Delivery Gowns!

Stella Maternity now carries the DearJohnnies line of super chic and stylish hospital maternity delivery gowns and maternity robes!  The founder of DearJohnnies had the idea when she was pregnant with her first child.  She knew there would be many photos taken during the hospital stay and dreaded wearing the ugly faded, ill fitting hospital gowns.  She also realized that it is about more than just vanity...it has been proven that when you think you look better, you also feel better and heal faster.  The delivery gowns feature snaps at each shoulder for easy nursing and medical access.  The comfy robes can be worn long after delivery for added value.   Celebrities fans of these delivery gowns include Trista Sutter, Tori Spelling, Samantha Harris, Jennifer Garner, Kelly Preston, Bethenny Frankel, Angela Bassett, Poppy Montgomery and more!

Mothers en Vogue Maternity and Nursing Clothes!

Mothers en Vogue maternity clothes/nursing clothes have arrived! We are so excited to carry such a beautiful, eco-friendly and versatile line. They can be worn as maternity dresses or nursing dresses after the baby is born. The designs are super chic and flattering to both pregnant and nursing moms. We also carry their versatile nursing poncho/scarf. This lightweight poncho can be used as a nursing cover, worn as a scarf or as a silky baby blanket.

Mothers en Vogue philosophy is to strengthen a mother’s self-image as a woman in blossom, a doting and dutiful mom, and a friend of the Earth.

Win a Yummie Tummie Control Nursing Tank Top!

I recently had the chance to try out the Yummie Tummie Nursing T Tank. This tank is perfect for new nursing moms. The Yummie Tummie Nursing T Tank really does help to smooth a post pregnancy belly. The tank features adjustable straps and clasps for easy nursing access. The fabric on the top and bottom of the tank looks just like a regular tank top, so it can peek out underneath your regular tops and tunics. The middle section smooths the stomach from under your bust to the top of your hips. I personally liked the feeling of gentle support on the tummy and didn't find it uncomfortable at all. I also found that this did not ride up like some shape-wear. The Yummie Tummie Nursing T Tank retails for $82.00, comes in black, white and nude and is available in sizes x-small - x-large.

Win your very own Yummie Tummie Nursing T Tank in your choice of color and size! To enter simply email us at contests@stellamaternity.com or leave a comment here.

The giveaway will end on November 30th. Winner will be announced December 1st! Contest is open to USA residents only.

Beautiful Nursing Sleepwear and Loungewear!

We recently found and added to our offerings the Plum Pretty Sugar line of nursing pajamas and robes. This line uses the prettiest fabrics we have ever seen. The gorgeous lush cotton voile fabrics were found during the designer's travels in India. The line consists of kimono style robes, in knee or ankle length, and tank and loungepant sets. The best thing about this line is that it works for nursing and long after!

You will want to live in these pieces! They are so chic, that you will always be ready for company dropping by without notice. The robes are also great to take to the hospital or birthing center, to wear after the baby is born. You will be picture ready!

Check out our entire collection of nursing sleepwear.

Plus Size Maternity Clothes!

We now offer plus size maternity clothes!

We are excited to be able to offer stylish options for plus size moms-to-be! Find lingerie, swimwear, tops and dresses in sizes up to 3X.

Happy New Year!

Featured in Pregnancy and Newborn Magazine

Pregnancy and Newborn Magazine featured our Ke' Koqueta Maternity Camidoll in their February 2009 issue. This sexy and sophisticated camidoll was said to be perfect for the woman who's "personal soundtrack is straight out of Mad Men."

The Passion Spice Amor Nursing Bra and Bikini were also featured for the woman who "admires Gehry's architecture and Coltrane's Sax." And the Passion Spice Carla Nursing Bra and Tap Pant were said to be "perfect if you love old Hollywood and have a touch of Anglomania."

Pregnancy is sexy!